Total followers
13,200
17,000 %
vs 800 when we started
About The Client
Czech business and life mentor, known as āMentor z vesniceā, who helps entrepreneurs and everyday people improve their mindset and life while speaking calmly from the forest instead of a fancy office.
2,5M+
Organic views
0 ā¬
Ad spend (all organic)
17x
Follower growth
2 videos
2 vids
daily
intro
Our client is a Czech business and life mentor. When we met, he had 800 followers and zero clear brand ā just āanother coach on Instagram.ā
In 3 months, we built the āMentor z vesniceā brand, turned the forest into his studio and grew his audience to 14,000+ followers and 2.5M+ organic views, posting only authentic, founder-led videos.
services
personal brand design
naming & positioning
content strategy
scriptwriting
video shooting
video editing
social media management
organic growth
content creation
branding
+13,200
followers gained in 3 months
+13,200
followers gained in 3 months
the problem
Great mentor, lost among thousands of others
The market is full of mindset coaches and business mentors. Our client had deep experience and great stories, but no one could tell him apart from the crowd. If you look and sound like everyone else, you get treated like everyone else.
the problem
Great mentor, lost among thousands of others
The market is full of mindset coaches and business mentors. Our client had deep experience and great stories, but no one could tell him apart from the crowd. If you look and sound like everyone else, you get treated like everyone else.
the strategy
Create a character people remember
We built a full personal brand around one simple, human idea:
āMentor z vesniceā ā the village mentor who talks straight, close to nature, not from a luxury office.
What we did:
Created the brand name, positioning and visual style
Defined his on-camera look (comfortable hoodies, calm vibe)
Chose the forest as the only filming location
Wrote all scripts and content angles (mindset, business, life advice)
Designed the posting system: 2 videos per day, every day
He only had to show up in the forest, press record and read what we prepared. We handled everything else ā editing, sound design with birds and nature, posting, captions and scheduling.
the strategy
Create a character people remember
We built a full personal brand around one simple, human idea:
āMentor z vesniceā ā the village mentor who talks straight, close to nature, not from a luxury office.
What we did:
Created the brand name, positioning and visual style
Defined his on-camera look (comfortable hoodies, calm vibe)
Chose the forest as the only filming location
Wrote all scripts and content angles (mindset, business, life advice)
Designed the posting system: 2 videos per day, every day
He only had to show up in the forest, press record and read what we prepared. We handled everything else ā editing, sound design with birds and nature, posting, captions and scheduling.
differentiations
While others shout from offices, he whispers from the woods
While others shout from offices, he whispers from the woods
Most mentors film in luxury apartments, coworks and studios. We did the opposite: every video in nature, with birds in the background and a mentor who looks like a normal guy youād actually trust.
This contrast ā simple clothes, forest setting, calm tone ā made the content instantly recognizable while still delivering sharp, practical advice.
differentiator
While others shout from offices, he whispers from the woods
Most mentors film in luxury apartments, coworks and studios. We did the opposite: every video in nature, with birds in the background and a mentor who looks like a normal guy youād actually trust.
This contrast ā simple clothes, forest setting, calm tone ā made the content instantly recognizable while still delivering sharp, practical advice.
the result
From 800 to 14,000 followers in 90 days
From 800 to 14,000 followers in 90 days
Followers: 800 ā 14,000+ (ā 17Ć growth)
Views: 2.5M+ organic views in 3 months
Content: hundreds of short educational & motivational videos
Workload for client: show up in the forest a few times per month ā we did the rest
The āMentor z vesniceā brand became memorable enough that people recognised him from a single frame ā forest, hoodie, calm voice, straight talk.
the result
From 800 to 14,000 followers in 90 days
Followers: 800 ā 14,000+ (ā 17Ć growth)
Views: 2.5M+ organic views in 3 months
Content: hundreds of short educational & motivational videos
Workload for client: show up in the forest a few times per month ā we did the rest
The āMentor z vesniceā brand became memorable enough that people recognised him from a single frame ā forest, hoodie, calm voice, straight talk.
What this means for you
We donāt just ārun your socialsā ā we design your character.
If youāre a mentor, expert or founder in a crowded space, we help you:
find a unique angle and visual identity,
design a repeatable content format,
write scripts you only need to read,
and turn that into consistent, viral short-form content.
You keep doing your work. We turn your expertise into a personal brand people actually remember and follow.
more case studies
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
8M+
Paid leads
+250%
Doby Hory
Turned a simple hiking challenge into a nationwide outdoor movement.
Revenue in 2 motnhs
ā¬202K
Reach
+5M
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Mentor z vesnice
Transformed a regular mentor into a clear character that people recognize in 3 months.
Views
2,5M+
New followers
14K+
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
8M+
Paid leads
+250%
Doby Hory
Turned a simple hiking challenge into a nationwide outdoor movement.
Revenue in 2 motnhs
ā¬202K
Reach
+5M
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Mentor z vesnice
Transformed a regular mentor into a clear character that people recognize in 3 months.
Views
2,5M+
New followers
14K+
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
8M+
Paid leads
+250%
Doby Hory
Turned a simple hiking challenge into a nationwide outdoor movement.
Revenue in 2 motnhs
ā¬202K
Reach
+5M
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Mentor z vesnice
Transformed a regular mentor into a clear character that people recognize in 3 months.
Views
2,5M+
New followers
14K+
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
8M+
Paid leads
+250%
Doby Hory
Turned a simple hiking challenge into a nationwide outdoor movement.
Revenue in 2 motnhs
ā¬202K
Reach
+5M
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Mentor z vesnice
Transformed a regular mentor into a clear character that people recognize in 3 months.
Views
2,5M+
New followers
14K+
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
8M+
Paid leads
+250%
Doby Hory
Turned a simple hiking challenge into a nationwide outdoor movement.
Revenue in 2 motnhs
ā¬202K
Reach
+5M
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Mentor z vesnice
Transformed a regular mentor into a clear character that people recognize in 3 months.
Views
2,5M+
New followers
14K+
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
10,3M+
Paid leads
+250%
Doby Hory
Turned a simple hiking challenge into a nationwide outdoor movement.
Revenue in 2 months
ā¬202K
Reach
+5M
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Mentor z vesnice
Transformed a regular mentor into a clear character that people recognize in 3 months.
Organic views
2,5M+
New followers
14K+
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
10,3M+
Paid leads
+250%
Doby Hory
Turned a simple hiking challenge into a nationwide outdoor movement.
Revenue in 2 months
ā¬202K
Reach
+5M
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Mentor z vesnice
Transformed a regular mentor into a clear character that people recognize in 3 months.
Organic views
2,5M+
New followers
14K+
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
10,3M+
Paid leads
+250%
Doby Hory
Turned a simple hiking challenge into a nationwide outdoor movement.
Revenue in 2 months
ā¬202K
Reach
+5M
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Mentor z vesnice
Transformed a regular mentor into a clear character that people recognize in 3 months.
Organic views
2,5M+
New followers
14K+
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
10,3M+
Paid leads
+250%
Doby Hory
Turned a simple hiking challenge into a nationwide outdoor movement.
Revenue in 2 months
ā¬202K
Reach
+5M
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Mentor z vesnice
Transformed a regular mentor into a clear character that people recognize in 3 months.
Organic views
2,5M+
New followers
14K+
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
10,3M+
Paid leads
+250%
Doby Hory
Turned a simple hiking challenge into a nationwide outdoor movement.
Revenue in 2 months
ā¬202K
Reach
+5M
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Mentor z vesnice
Transformed a regular mentor into a clear character that people recognize in 3 months.
Organic views
2,5M+
New followers
14K+